---
title: "Case Study Archives - Cro Metrics"
image: "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png"
---

# Case Study

[Home](https://crometrics.com/) > Case Study

   ## 13 Apr [Go Ask Iris: What Actually Makes Social Proof Work](https://crometrics.com/blog/go-ask-iris-what-actually-makes-social-proof-work/ "Go Ask Iris: What Actually Makes Social Proof Work")

 Posted at 00:47h in [A/B Testing Ideas](https://crometrics.com/blog/category/a-b-testing-ideas/), [Case Study](https://crometrics.com/blog/category/case-study/), [ecommerce](https://crometrics.com/blog/category/ecommerce/), [Iris](https://crometrics.com/blog/category/iris/), [Strategy](https://crometrics.com/blog/category/strategy/)  by [Dave Albert](https://crometrics.com/blog/author/dave/)  [0 Comments](https://crometrics.com/blog/go-ask-iris-what-actually-makes-social-proof-work/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\] Go Ask Iris is a series from Cro Metrics that puts our AI strategy tool to work. Ask Iris has been trained on thousands of A/B tests, multivariate experiments, and personalization campaigns. Every day, our strategists use it...

 [Read More](https://crometrics.com/blog/go-ask-iris-what-actually-makes-social-proof-work/)

  ## 24 Feb [We rewrote our internal SaaS in a month. Here’s what that means for your business.](https://crometrics.com/blog/we-rewrote-our-internal-saas-in-a-month-heres-what-that-means-for-your-business/ "We rewrote our internal SaaS in a month. Here’s what that means for your business.")

 Posted at 16:24h in [AI Strategy](https://crometrics.com/blog/category/ai-strategy/), [Case Study](https://crometrics.com/blog/category/case-study/), [Generative AI](https://crometrics.com/blog/category/generative-ai/), [Strategy](https://crometrics.com/blog/category/strategy/), [Technical](https://crometrics.com/blog/category/technical/)  by [Dave Albert](https://crometrics.com/blog/author/dave/)  [0 Comments](https://crometrics.com/blog/we-rewrote-our-internal-saas-in-a-month-heres-what-that-means-for-your-business/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]About 7 years ago, we were running Cro Metrics on Airtable and spreadsheets. With my product background, I spun up a proof-of-concept to replace our disjointed systems and showed it to our CEO. He also has a...

 [Read More](https://crometrics.com/blog/we-rewrote-our-internal-saas-in-a-month-heres-what-that-means-for-your-business/)

   [ ![Aspn 136 Scaled](https://crometrics.com/wp-content/uploads/2025/09/ASPN-136-scaled.jpg) ](https://crometrics.com/blog/confidence-or-urgency-which-messaging-strategy-works-best-for-the-hospitality-industry/ "Confidence or Urgency—Which Messaging Strategy Works Best for the Hospitality Industry?")

## 22 Oct [Confidence or Urgency—Which Messaging Strategy Works Best for the Hospitality Industry?](https://crometrics.com/blog/confidence-or-urgency-which-messaging-strategy-works-best-for-the-hospitality-industry/ "Confidence or Urgency—Which Messaging Strategy Works Best for the Hospitality Industry?")

 Posted at 08:53h in [A/B Testing Ideas](https://crometrics.com/blog/category/a-b-testing-ideas/), [Case Study](https://crometrics.com/blog/category/case-study/), [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Strategy](https://crometrics.com/blog/category/strategy/)  by [Matthew Rogers](https://crometrics.com/blog/author/matthew-rogers/)  [0 Comments](https://crometrics.com/blog/confidence-or-urgency-which-messaging-strategy-works-best-for-the-hospitality-industry/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\] Spoiler: It’s more about context than content With over 20 million users browsing travel sites daily, the competition for bookings is fierce. Many hospitality and travel brands focus on creating visually appealing, easy-to-navigate websites, but the real differentiator...

 [Read More](https://crometrics.com/blog/confidence-or-urgency-which-messaging-strategy-works-best-for-the-hospitality-industry/)

   [ ![No Hidden Fees Test](https://crometrics.com/wp-content/uploads/2025/09/no-hidden-fees-test.png) ](https://crometrics.com/blog/testing-your-way-into-the-age-of-price-transparency/ "Testing Your Way Into the Age of Price Transparency")

## 08 Aug [Testing Your Way Into the Age of Price Transparency](https://crometrics.com/blog/testing-your-way-into-the-age-of-price-transparency/ "Testing Your Way Into the Age of Price Transparency")

 Posted at 14:30h in [Case Study](https://crometrics.com/blog/category/case-study/), [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Marketing](https://crometrics.com/blog/category/marketing/), [Strategy](https://crometrics.com/blog/category/strategy/)  by [Kim Conder](https://crometrics.com/blog/author/kimc/)  [0 Comments](https://crometrics.com/blog/testing-your-way-into-the-age-of-price-transparency/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Price transparency has been making headlines as more momentum builds for the Hotel Fees Transparency Act. This bill requires short-term lodging brands to include mandatory fees in their advertised prices. While this might make some businesses nervous,...

 [Read More](https://crometrics.com/blog/testing-your-way-into-the-age-of-price-transparency/)

   [ ![Cs 1144 Thought Leadership A Comprehensive Guide To Testing Software Companies 1x1 2](https://crometrics.com/wp-content/uploads/2024/05/CS-1144-Thought-Leadership-_-A-Comprehensive-Guide-to-Testing-Software-Companies-1x1-2.svg) ](https://crometrics.com/blog/persuasion-in-pictures-how-visual-social-proof-drives-conversions/ "Persuasion in Pictures: How Visual Social Proof Drives Conversions")

## 08 May [Persuasion in Pictures: How Visual Social Proof Drives Conversions](https://crometrics.com/blog/persuasion-in-pictures-how-visual-social-proof-drives-conversions/ "Persuasion in Pictures: How Visual Social Proof Drives Conversions")

 Posted at 07:27h in [Case Study](https://crometrics.com/blog/category/case-study/), [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Marketing](https://crometrics.com/blog/category/marketing/), [Strategy](https://crometrics.com/blog/category/strategy/), [Website Redesign](https://crometrics.com/blog/category/website-redesign/)  by [Samantha McClure](https://crometrics.com/blog/author/samantha-mcclure/)  [0 Comments](https://crometrics.com/blog/persuasion-in-pictures-how-visual-social-proof-drives-conversions/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]In an effort to boost website conversion rates, many brands may be overlooking a powerful strategy: harnessing the power of visual social proof. In today’s fiercely competitive digital market, enhancing the persuasiveness of your online presence can...

 [Read More](https://crometrics.com/blog/persuasion-in-pictures-how-visual-social-proof-drives-conversions/)

   [ ![Image 3 1 1024x729](https://crometrics.com/wp-content/uploads/2025/09/Image-3-1-1024x729.png) ](https://crometrics.com/blog/three-things-nonprofits-can-learn-from-for-profit-strategies/ "Three Things Nonprofits Can Learn from For-Profit Digital Marketing Strategies")

## 26 Mar [Three Things Nonprofits Can Learn from For-Profit Digital Marketing Strategies](https://crometrics.com/blog/three-things-nonprofits-can-learn-from-for-profit-strategies/ "Three Things Nonprofits Can Learn from For-Profit Digital Marketing Strategies")

 Posted at 16:58h in [A/B Testing Ideas](https://crometrics.com/blog/category/a-b-testing-ideas/), [Case Study](https://crometrics.com/blog/category/case-study/), [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [ecommerce](https://crometrics.com/blog/category/ecommerce/), [Lifecycle](https://crometrics.com/blog/category/lifecycle/), [Marketing](https://crometrics.com/blog/category/marketing/), [Paid Media](https://crometrics.com/blog/category/paid-media/), [Strategy](https://crometrics.com/blog/category/strategy/)  by [Melanie Buck](https://crometrics.com/blog/author/melanie-buck/)  [0 Comments](https://crometrics.com/blog/three-things-nonprofits-can-learn-from-for-profit-strategies/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Something I love about how we operate at Cro Metrics is that our structure allows us to derive learnings and insights into human behavior and apply those learnings across a wide range of industries we work with....

 [Read More](https://crometrics.com/blog/three-things-nonprofits-can-learn-from-for-profit-strategies/)

  ## 23 Nov [The “Gifts” vs. “Holiday” Navigation Test – The Cro Show #046](https://crometrics.com/blog/gifts-vs-holiday-navigation-test-cro-show-046/ "The “Gifts” vs. “Holiday” Navigation Test – The Cro Show #046")

 Posted at 09:10h in [Case Study](https://crometrics.com/blog/category/case-study/)  by [MJ Castells](https://crometrics.com/blog/author/mj/)  [0 Comments](https://crometrics.com/blog/gifts-vs-holiday-navigation-test-cro-show-046/#respond)

This high-end clothing and accessory client wanted to make their website more holiday themed. In the navigation bar, the "Holidays" tab was replaced with "Gifts". Do you think the new variation outperformed the original? Find out in this episode of The Cro Show. ...

 [Read More](https://crometrics.com/blog/gifts-vs-holiday-navigation-test-cro-show-046/)

  ## 09 Nov [The Increasing Newsletter Subscriptions Test – The Cro Show #045](https://crometrics.com/blog/increasing-newsletter-subscriptions-test-cro-show-045/ "The Increasing Newsletter Subscriptions Test – The Cro Show #045")

 Posted at 09:24h in [Case Study](https://crometrics.com/blog/category/case-study/)  by [Melanie Buck](https://crometrics.com/blog/author/melanie-buck/)  [0 Comments](https://crometrics.com/blog/increasing-newsletter-subscriptions-test-cro-show-045/#respond)

This e-commerce fashion brand wanted to increase mobile newsletter signups by giving users multiple opportunities to sign up for the newsletter. Could adding a simple Remind Me Later button on a modal pop up fix this? The answer may surprise you....

 [Read More](https://crometrics.com/blog/increasing-newsletter-subscriptions-test-cro-show-045/)

  ## 26 Oct [The Single vs. Multi Step Form Test – The Cro Show #044](https://crometrics.com/blog/single-vs-multi-step-form-test-cro-show-044/ "The Single vs. Multi Step Form Test – The Cro Show #044")

 Posted at 07:59h in [Case Study](https://crometrics.com/blog/category/case-study/)  by [Samantha McClure](https://crometrics.com/blog/author/samantha-mcclure/)  [0 Comments](https://crometrics.com/blog/single-vs-multi-step-form-test-cro-show-044/#respond)

This real estate marketplace client saw a 6% increase in leads by switching from a single step form to a multi step modal form. Want to see how it worked? Check out this episode of The Cro Show. ...

 [Read More](https://crometrics.com/blog/single-vs-multi-step-form-test-cro-show-044/)

  ## 12 Oct [The Form Field Removal Test – The Cro Show #043](https://crometrics.com/blog/form-field-removal-test-cro-show-043/ "The Form Field Removal Test – The Cro Show #043")

 Posted at 07:45h in [Case Study](https://crometrics.com/blog/category/case-study/)  by [Melanie Buck](https://crometrics.com/blog/author/melanie-buck/)  [0 Comments](https://crometrics.com/blog/form-field-removal-test-cro-show-043/#respond)

This SAAS company had an 8% increase in lead volume by removing two fields from the website signup form. Curious to see what these changes were? Watch this episode of The Cro Show to find out....

 [Read More](https://crometrics.com/blog/form-field-removal-test-cro-show-043/)

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