---
title: "Paid Media Archives - Cro Metrics"
image: "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png"
---

# Archive

[Home](https://crometrics.com/) >

    [ ![Two hunters in tan camouflage wading gear walking through shallow water at dawn with dried corn stalks in background under overcast sky](https://crometrics.com/wp-content/uploads/2025/10/OutdoorFeaturedImage1.png) ](https://crometrics.com/case-studies/sustainable-growth-performance-for-leading-retailer/ "Turning a Performance Slump into Sustainable Growth for a Leading Outdoor Retailer")

## 23 Oct [Turning a Performance Slump into Sustainable Growth for a Leading Outdoor Retailer](https://crometrics.com/case-studies/sustainable-growth-performance-for-leading-retailer/ "Turning a Performance Slump into Sustainable Growth for a Leading Outdoor Retailer")

 Posted at 20:12h in  by [Hannah Dudeck](https://crometrics.com/blog/author/hannah/)  [0 Comments](https://crometrics.com/case-studies/sustainable-growth-performance-for-leading-retailer/#respond)

 [Read More](https://crometrics.com/case-studies/sustainable-growth-performance-for-leading-retailer/)

   [ ![An overhead shot of ingredients for vegetable tacos being prepared. On the left, a finished taco sits on a blue plate, and a white baking dish holds roasted vegetables. On the right, a wooden cutting board features a chef's knife, sliced zucchini, chopped eggplant, fresh cilantro, and warm tortillas.](https://crometrics.com/wp-content/uploads/2025/10/11.png) ](https://crometrics.com/case-studies/cutco-portfolio-diversification-45-lower-cpa/ "CutCo’s Portfolio Diversification from Search-Reliance to Audience-Focus Drives 45% Lower CPA")

## 22 Oct [CutCo’s Portfolio Diversification from Search-Reliance to Audience-Focus Drives 45% Lower CPA](https://crometrics.com/case-studies/cutco-portfolio-diversification-45-lower-cpa/ "CutCo’s Portfolio Diversification from Search-Reliance to Audience-Focus Drives 45% Lower CPA")

 Posted at 20:51h in  by [Samantha McClure](https://crometrics.com/blog/author/samantha-mcclure/)  [0 Comments](https://crometrics.com/case-studies/cutco-portfolio-diversification-45-lower-cpa/#respond)

 [Read More](https://crometrics.com/case-studies/cutco-portfolio-diversification-45-lower-cpa/)

   [ ![Four young colleagues in a modern office laugh and engage in a creative brainstorming session around a wooden table with a laptop, coffee, and color swatches.](https://crometrics.com/wp-content/uploads/2025/10/ReorientingAccounts.png) ](https://crometrics.com/case-studies/reorienting-account-around-value-based-bidding-drives-42-lower-cpa-in-just-one-month/ "Reorienting Account Around Value-Based-Bidding Drives 42% Lower CPA in Just One Month")

## 22 Oct [Reorienting Account Around Value-Based-Bidding Drives 42% Lower CPA in Just One Month](https://crometrics.com/case-studies/reorienting-account-around-value-based-bidding-drives-42-lower-cpa-in-just-one-month/ "Reorienting Account Around Value-Based-Bidding Drives 42% Lower CPA in Just One Month")

 Posted at 20:04h in  by [Hannah Dudeck](https://crometrics.com/blog/author/hannah/)  [0 Comments](https://crometrics.com/case-studies/reorienting-account-around-value-based-bidding-drives-42-lower-cpa-in-just-one-month/#respond)

 [Read More](https://crometrics.com/case-studies/reorienting-account-around-value-based-bidding-drives-42-lower-cpa-in-just-one-month/)

   [ ![Split-screen advocacy image showing young person holding memorial photo of Layla Salazar with Georgia state outline and Julianne Moore in video message about ending gun violence](https://crometrics.com/wp-content/uploads/2025/10/EverytownComp1.png) ](https://crometrics.com/case-studies/integrated-creative-nonprofit-paid-media-strategy/ "Integrated Paid Media Strategy Elevates Donations and Engagement")

## 21 Oct [Integrated Paid Media Strategy Elevates Donations and Engagement](https://crometrics.com/case-studies/integrated-creative-nonprofit-paid-media-strategy/ "Integrated Paid Media Strategy Elevates Donations and Engagement")

 Posted at 21:22h in  by [Samantha McClure](https://crometrics.com/blog/author/samantha-mcclure/)  [0 Comments](https://crometrics.com/case-studies/integrated-creative-nonprofit-paid-media-strategy/#respond)

 [Read More](https://crometrics.com/case-studies/integrated-creative-nonprofit-paid-media-strategy/)

   [ ![Hands holding Curology skincare products on a bathroom counter with sage green tile backsplash, featuring the complete Curology product line including cleanser and treatment bottles](https://crometrics.com/wp-content/uploads/2025/10/CurologyFeaturedImage.png) ](https://crometrics.com/case-studies/paid-creative-that-converts-with-curology/ "Landing on Creative That Converts with Curology")

## 20 Oct [Landing on Creative That Converts with Curology](https://crometrics.com/case-studies/paid-creative-that-converts-with-curology/ "Landing on Creative That Converts with Curology")

 Posted at 21:05h in  by [Samantha McClure](https://crometrics.com/blog/author/samantha-mcclure/)  [0 Comments](https://crometrics.com/case-studies/paid-creative-that-converts-with-curology/#respond)

 [Read More](https://crometrics.com/case-studies/paid-creative-that-converts-with-curology/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://crometrics.com/blog/case-studies-category/paid-media/",
            "url": "https://crometrics.com/blog/case-studies-category/paid-media/",
            "name": "Paid Media Archives - Cro Metrics",
            "isPartOf": {
                "@id": "https://crometrics.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://crometrics.com/blog/case-studies-category/paid-media/#primaryimage"
            },
            "image": {
                "@id": "https://crometrics.com/blog/case-studies-category/paid-media/#primaryimage"
            },
            "thumbnailUrl": "https://crometrics.com/wp-content/uploads/2025/10/OutdoorFeaturedImage1.png",
            "breadcrumb": {
                "@id": "https://crometrics.com/blog/case-studies-category/paid-media/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://crometrics.com/blog/case-studies-category/paid-media/#primaryimage",
            "url": "https://crometrics.com/wp-content/uploads/2025/10/OutdoorFeaturedImage1.png",
            "contentUrl": "https://crometrics.com/wp-content/uploads/2025/10/OutdoorFeaturedImage1.png",
            "width": 1280,
            "height": 720,
            "caption": "Two hunters equipped with binoculars and wading gear traverse a flooded agricultural field during early morning waterfowl hunting season."
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://crometrics.com/blog/case-studies-category/paid-media/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://crometrics.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Paid Media"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://crometrics.com/#website",
            "url": "https://crometrics.com/",
            "name": "Cro Metrics",
            "description": "We help companies grow through data-driven experimentation.",
            "publisher": {
                "@id": "https://crometrics.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://crometrics.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://crometrics.com/#organization",
            "name": "Cro Metrics",
            "url": "https://crometrics.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://crometrics.com/#/schema/logo/image/",
                "url": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png",
                "contentUrl": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png",
                "width": 1200,
                "height": 630,
                "caption": "Cro Metrics"
            },
            "image": {
                "@id": "https://crometrics.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/CroMetrics/",
                "https://x.com/crometrics",
                "https://www.instagram.com/crometrics/",
                "https://www.linkedin.com/company/crometrics/"
            ]
        }
    ]
}
```
