Tillys’ Hidden Product Photos: We Could Test That
While Tillys’ desktop shopping experience is solid, the mobile experience may be causing costly customer friction. Could this friction deter shoppers from tapping or clicking “Add to Cart”? We could test that.
Colorescience’s Missing Subscription Incentive: We Could Test That
Those who use Colorescience products can do so knowing they’re not doing unnecessary harm to their skin. Yet, is Colorescience’s online purchasing options doing harm to the company’s bottom line? We could test that.
Patagonia’s Checkout Distractions: We Could Test That
Customers of Patagonia can feel fulfilled knowing their purchases will impact the greater good. Yet, is the Patagonia checkout experience hindering those purchases? We could test that.
The Promise of Personalization: 8 Tips for Creating Meaningful Consumer Experiences
Personalization is the action of designing or producing something to meet a user’s individual needs or requirements at the right place and the right time within a digital customer journey. And due to the promise of personalization, user demands are high. Are you ready to deliver and drive meaningful impact for your organization?