--- title: "Dave Albert, Author at Cro Metrics - Page 3 of 3" url: "https://crometrics.com/blog/author/dave/page/3/" image: "https://crometrics.com/wp-content/uploads/2025/09/Dave_Albert.jpg" --- # Author: Dave Albert [Home](https://crometrics.com/) > Articles posted by Dave Albert (Page 3) ## 18 Nov [8 Barriers to Business Optimization & How to Break Them Down](https://crometrics.com/blog/business-optimization-barriers/ "8 Barriers to Business Optimization & How to Break Them Down") Posted at 07:23h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/business-optimization-barriers/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\] You’ve likely heard of many businesses such as Amazon and Facebook that have reached success from their internal digital experimentation programs. And although you know an experimentation program could be powerful for your business, it seems out... [Read More](https://crometrics.com/blog/business-optimization-barriers/) ## 28 Oct [The Principles of a Successful Optimization Strategy](https://crometrics.com/blog/optimization-strategy/ "The Principles of a Successful Optimization Strategy") Posted at 07:06h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [1 Comment](https://crometrics.com/blog/optimization-strategy/#comments) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\] If you’ve run any kind of successful website test, whether it be a headline change or a redesign of page structure, you’ve seen the possibilities testing can offer for business growth. Testing doesn’t only produce incremental wins,... [Read More](https://crometrics.com/blog/optimization-strategy/) ## 07 Oct [How to Properly Determine A/B Testing Sample Size](https://crometrics.com/blog/ab-testing-sample-size/ "How to Properly Determine A/B Testing Sample Size") Posted at 06:26h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [1 Comment](https://crometrics.com/blog/ab-testing-sample-size/#comments) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]The goal of performing an A/B test is to get the statistically significant results required to make a sound, data-driven decision. Whether you’re testing a landing page, ad creative or something else, an accurate and useful test... [Read More](https://crometrics.com/blog/ab-testing-sample-size/) ## 23 Sep [Creative Testing: Using Experimentation to Boost Conversion](https://crometrics.com/blog/creative-testing/ "Creative Testing: Using Experimentation to Boost Conversion") Posted at 05:53h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/creative-testing/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_single\_image qode\_css\_animation="" media="50179" media\_width\_percent="100"\]\[vc\_column\_text css=""\]Creativity: the ability or power to create. In advertising, “creative” is the term used to describe elements of a marketing strategy that tell your brand’s story such as ad copy and images. Creative is unique,... [Read More](https://crometrics.com/blog/creative-testing/) ## 29 Apr [How Clorox Experiments Across Brands to Turn Visitors into Customers](https://crometrics.com/blog/how-clorox-experiments-across-brands-to-turn-visitors-into-customers/ "How Clorox Experiments Across Brands to Turn Visitors into Customers") Posted at 09:46h in [Case Study](https://crometrics.com/blog/category/case-study/), [ecommerce](https://crometrics.com/blog/category/ecommerce/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/how-clorox-experiments-across-brands-to-turn-visitors-into-customers/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Steven Schuler, Director of Optimizely Product Marketing recently sat down with Miles Liedtke, Brand Engagement at Clorox to discuss Clorox's experimentation program. Learn how Clorox, in partnership with Cro Metrics and Optimizely, increases customer conversions, sales, and... [Read More](https://crometrics.com/blog/how-clorox-experiments-across-brands-to-turn-visitors-into-customers/) ## 09 Mar [Smart Marketers Focus on Optimizing Conversion During Uncertain Times](https://crometrics.com/blog/smart-marketers-focus-on-optimizing-conversion-during-uncertain-times/ "Smart Marketers Focus on Optimizing Conversion During Uncertain Times") Posted at 08:18h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Marketing](https://crometrics.com/blog/category/marketing/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/smart-marketers-focus-on-optimizing-conversion-during-uncertain-times/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]As fears of COVID-19 and economic uncertainty abound, you may be looking closely at your marketing budget and how to achieve more with less. Simply reducing marketing spend can lead to a vicious circle. This may lead to... [Read More](https://crometrics.com/blog/smart-marketers-focus-on-optimizing-conversion-during-uncertain-times/) ## 28 Aug [A Unique Way To Hire: The Cro Metrics Paid Interview Process](https://crometrics.com/blog/paid-interview-process/ "A Unique Way To Hire: The Cro Metrics Paid Interview Process") Posted at 17:36h in [Culture](https://crometrics.com/blog/category/culture/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/paid-interview-process/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]At Cro Metrics, everyone we hire goes through our Paid Interview (or "PI" for short) process. Hiring for, and accepting a position is a major decision for both sides. It’s a terrible feeling to accept a job... [Read More](https://crometrics.com/blog/paid-interview-process/) ## 14 Aug [Client Highlights and Insights Digest](https://crometrics.com/blog/client-highlights-and-insights-digest/ "Client Highlights and Insights Digest") Posted at 14:07h in [Case Study](https://crometrics.com/blog/category/case-study/), [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/client-highlights-and-insights-digest/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Each month, we publish a high-level overview of the success achieved and the learnings garnered from our client experimentation programs. Insights from across dozens of programs and myriad industries fuel our efforts to design better, more strategic... [Read More](https://crometrics.com/blog/client-highlights-and-insights-digest/) - [](https://crometrics.com/blog/author/dave/page/2/?format=markdown) - [1](https://crometrics.com/blog/author/dave/?format=markdown) - [2](https://crometrics.com/blog/author/dave/page/2/?format=markdown) - 3 - [](https://crometrics.com/blog/author/dave/page/3/?format=markdown) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ProfilePage", "@id": "https://crometrics.com/blog/author/dave/", "url": "https://crometrics.com/blog/author/dave/page/3/", "name": "Dave Albert, Author at Cro Metrics - Page 3 of 3", "isPartOf": { "@id": "https://crometrics.com/#website" }, "breadcrumb": { "@id": "https://crometrics.com/blog/author/dave/page/3/#breadcrumb" }, "inLanguage": "en-US", "potentialAction": [ { "@type": "ReadAction", "target": [ "https://crometrics.com/blog/author/dave/page/3/" ] } ] }, { "@type": "BreadcrumbList", "@id": "https://crometrics.com/blog/author/dave/page/3/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://crometrics.com/" }, { "@type": "ListItem", "position": 2, "name": "Archives for Dave Albert" } ] }, { "@type": "WebSite", "@id": "https://crometrics.com/#website", "url": "https://crometrics.com/", "name": "Cro Metrics", "description": "We help companies grow through data-driven experimentation.", "publisher": { "@id": "https://crometrics.com/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://crometrics.com/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "en-US" }, { "@type": "Organization", "@id": "https://crometrics.com/#organization", "name": "Cro Metrics", "url": "https://crometrics.com/", "logo": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/#/schema/logo/image/", "url": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "width": 1200, "height": 630, "caption": "Cro Metrics" }, "image": { "@id": "https://crometrics.com/#/schema/logo/image/" }, "sameAs": [ "https://www.facebook.com/CroMetrics/", "https://x.com/crometrics", "https://www.instagram.com/crometrics/", "https://www.linkedin.com/company/crometrics/" ] }, { "@type": "Person", "@id": "https://crometrics.com/#/schema/person/f140a42a1a9099105f32d7de0ac812e4", "name": "Dave Albert", "image": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/#/schema/person/image/8efb2245d2c77e00b57c6143d0d8c0a1", "url": "https://crometrics.com/wp-content/uploads/2025/09/Dave_Albert-96x96.jpg", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/09/Dave_Albert-96x96.jpg", "caption": "Dave Albert" }, "description": "Over two decades of experience launching, scaling & selling startups. 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