--- title: "Dave Albert, Author at Cro Metrics - Page 2 of 3" url: "https://crometrics.com/blog/author/dave/page/2/" image: "https://crometrics.com/wp-content/uploads/2025/09/Dave_Albert.jpg" --- # Author: Dave Albert [Home](https://crometrics.com/) > Articles posted by Dave Albert (Page 2) [ ![Unnamed 4](https://crometrics.com/wp-content/uploads/2025/09/unnamed-4.png) ](https://crometrics.com/blog/why-winning-a-b-tests-still-deserve-scrutiny-how-cro-metrics-uses-causal-impact-to-validate-results/ "Why “Winning” A/B Tests Still Deserve Scrutiny: How Cro Metrics Uses Causal Impact to Validate Results") ## 10 Apr [Why “Winning” A/B Tests Still Deserve Scrutiny: How Cro Metrics Uses Causal Impact to Validate Results](https://crometrics.com/blog/why-winning-a-b-tests-still-deserve-scrutiny-how-cro-metrics-uses-causal-impact-to-validate-results/ "Why “Winning” A/B Tests Still Deserve Scrutiny: How Cro Metrics Uses Causal Impact to Validate Results") Posted at 15:24h in [Analytics](https://crometrics.com/blog/category/analytics/), [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Iris](https://crometrics.com/blog/category/iris/), [Strategy](https://crometrics.com/blog/category/strategy/), [Technical](https://crometrics.com/blog/category/technical/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/why-winning-a-b-tests-still-deserve-scrutiny-how-cro-metrics-uses-causal-impact-to-validate-results/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]At Cro Metrics, we talk about this with clients all the time: “If the A/B test win was statistically significant, how can we be sure the performance will hold?” Fair question. And it gets to the heart of... [Read More](https://crometrics.com/blog/why-winning-a-b-tests-still-deserve-scrutiny-how-cro-metrics-uses-causal-impact-to-validate-results/) ## 03 Mar [Personalization at Scale: Unlocking Potential, Overcoming Barriers, and Taking Action](https://crometrics.com/blog/personalization-at-scale-unlocking-potential-overcoming-barriers-and-taking-action/ "Personalization at Scale: Unlocking Potential, Overcoming Barriers, and Taking Action") Posted at 12:56h in [Personalization](https://crometrics.com/blog/category/personalization/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/personalization-at-scale-unlocking-potential-overcoming-barriers-and-taking-action/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\] Consumers Don’t Just Want Personalization, They Demand It. And you’re missing out on explosive business growth by not giving it to them. Companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts. (McKinsey,... [Read More](https://crometrics.com/blog/personalization-at-scale-unlocking-potential-overcoming-barriers-and-taking-action/) [ ![A Digital Dashboard From Iris By Cro Metrics Displaying Experiment Evaluation Data. The Interface Shows Multiple Experiment Entries With Test Names, Hypotheses, Experiment Settings, And Predictive Revenue Impact. Each Experiment Has A Revenue Weighted Estimate And A Probability Of Success, Visualized Through Circular Progress Indicators In Green, Yellow, Or Red. The Dashboard Also Includes Options To Prioritize, Revisit, Or Delete Experiments, Along With A Section For Revisiting Past Experiments With Associated Revenue Impact Scores.](https://crometrics.com/wp-content/uploads/2025/09/Impact-Lens-2.png) ](https://crometrics.com/blog/introducing-impactlens-predictive-ai-modeling/ "Introducing ImpactLens: Revolutionizing Web Optimization with Predictive AI Modeling") ## 13 Feb [Introducing ImpactLens: Revolutionizing Web Optimization with Predictive AI Modeling](https://crometrics.com/blog/introducing-impactlens-predictive-ai-modeling/ "Introducing ImpactLens: Revolutionizing Web Optimization with Predictive AI Modeling") Posted at 13:39h in [A/B Testing Ideas](https://crometrics.com/blog/category/a-b-testing-ideas/), [Analytics](https://crometrics.com/blog/category/analytics/), [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Iris](https://crometrics.com/blog/category/iris/), [Personalization](https://crometrics.com/blog/category/personalization/), [Strategy](https://crometrics.com/blog/category/strategy/), [Technical](https://crometrics.com/blog/category/technical/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [1 Comment](https://crometrics.com/blog/introducing-impactlens-predictive-ai-modeling/#comments) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]There’s nothing more humbling when you run an A/B test, supremely confident you know the outcome, only to be shocked when it loses. It’s why we say, “It’s why you test.” I’ve often said if we could predict winners,... [Read More](https://crometrics.com/blog/introducing-impactlens-predictive-ai-modeling/) [ ![Screenshot 2024 08 13 At 8.19.02 Pm](https://crometrics.com/wp-content/uploads/2025/09/Screenshot-2024-08-13-at-8.19.02-PM.png) ](https://crometrics.com/blog/a-practical-guide-to-building-a-center-of-excellence-around-experimentation/ "A Practical Guide to Building an Experimentation Center of Excellence") ## 13 Aug [A Practical Guide to Building an Experimentation Center of Excellence](https://crometrics.com/blog/a-practical-guide-to-building-a-center-of-excellence-around-experimentation/ "A Practical Guide to Building an Experimentation Center of Excellence") Posted at 19:23h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Culture](https://crometrics.com/blog/category/culture/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/a-practical-guide-to-building-a-center-of-excellence-around-experimentation/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]After working in Conversion Rate Optimization for nearly seven years and digital marketing for over twenty (yikes, I’m old), one thing has become obvious—enduring success is wholly dependent on building a Center of Excellence around your experimentation... [Read More](https://crometrics.com/blog/a-practical-guide-to-building-a-center-of-excellence-around-experimentation/) [ ![Ai For Marketing](https://crometrics.com/wp-content/uploads/2024/07/ai-for-marketing.svg) ](https://crometrics.com/blog/integrated-ai-is-taking-marketing-to-the-next-level-heres-how-you-can-take-advantage-right-now/ "Integrated AI is Taking Marketing to the Next Level: Here’s How You Can Take Advantage Right Now") ## 01 Jul [Integrated AI is Taking Marketing to the Next Level: Here’s How You Can Take Advantage Right Now](https://crometrics.com/blog/integrated-ai-is-taking-marketing-to-the-next-level-heres-how-you-can-take-advantage-right-now/ "Integrated AI is Taking Marketing to the Next Level: Here’s How You Can Take Advantage Right Now") Posted at 11:48h in [Iris](https://crometrics.com/blog/category/iris/), [Strategy](https://crometrics.com/blog/category/strategy/), [Technical](https://crometrics.com/blog/category/technical/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/integrated-ai-is-taking-marketing-to-the-next-level-heres-how-you-can-take-advantage-right-now/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]AI is creating unprecedented capabilities for data analysis, customer insights, and campaign automation. Imagine being able to ask complex questions about your data and receive actionable insights within seconds, or having your marketing platform automatically generate personalized... [Read More](https://crometrics.com/blog/integrated-ai-is-taking-marketing-to-the-next-level-heres-how-you-can-take-advantage-right-now/) [ ![Tl 1 1](https://crometrics.com/wp-content/uploads/2024/02/TL-1-1.png) ](https://crometrics.com/blog/analytics-predictions/ "2024 Analytics Predictions: Beyond the Cookie") ## 25 Feb [2024 Analytics Predictions: Beyond the Cookie](https://crometrics.com/blog/analytics-predictions/ "2024 Analytics Predictions: Beyond the Cookie") Posted at 19:13h in [Analytics](https://crometrics.com/blog/category/analytics/), [Strategy](https://crometrics.com/blog/category/strategy/), [Technical](https://crometrics.com/blog/category/technical/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/analytics-predictions/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Analytics is undergoing a transformation, particularly with the shift away from third party cookie-based tracking. Predictions: Emphasis on first-party data and cookieless tracking solutions. Attribution models of the early 2020s inch closer to obsolescence. Greater focus on measuring... [Read More](https://crometrics.com/blog/analytics-predictions/) [ ![Facebook](https://crometrics.com/wp-content/uploads/2025/09/facebook.png) ](https://crometrics.com/blog/meta-claimed-20000-in-sales-shopify-said-it-was-90/ "Meta Claimed $20,000 In Sales. Shopify Said It Was $90.") ## 15 Nov [Meta Claimed $20,000 In Sales. Shopify Said It Was $90.](https://crometrics.com/blog/meta-claimed-20000-in-sales-shopify-said-it-was-90/ "Meta Claimed $20,000 In Sales. Shopify Said It Was $90.") Posted at 10:27h in [ecommerce](https://crometrics.com/blog/category/ecommerce/), [Marketing](https://crometrics.com/blog/category/marketing/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/meta-claimed-20000-in-sales-shopify-said-it-was-90/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\] When it comes to your “source of truth” for understanding the efficacy of your paid media investment, what do you trust? The ad platforms? Google Analytics? Shopify or whatever your transaction platform is? Attribution has long been a third-rail topic. Some paid media... [Read More](https://crometrics.com/blog/meta-claimed-20000-in-sales-shopify-said-it-was-90/) [ ![Shoes Test 1024x639](https://crometrics.com/wp-content/uploads/2025/09/shoes-test-1024x639.png) ](https://crometrics.com/blog/the-traditional-website-redesign-is-dead/ "The Traditional Website Redesign Is Dead") ## 02 Oct [The Traditional Website Redesign Is Dead](https://crometrics.com/blog/the-traditional-website-redesign-is-dead/ "The Traditional Website Redesign Is Dead") Posted at 06:31h in [A/B Testing Ideas](https://crometrics.com/blog/category/a-b-testing-ideas/), [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Strategy](https://crometrics.com/blog/category/strategy/), [Website Redesign](https://crometrics.com/blog/category/website-redesign/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/the-traditional-website-redesign-is-dead/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Recently, we received a call from a company that redesigned its website and almost immediately experienced a 30% drop in conversions. Scrambling, they rolled back some of the changes to stop the hemorrhaging with limited success. But the... [Read More](https://crometrics.com/blog/the-traditional-website-redesign-is-dead/) ## 11 Feb [What You Need to Know About Experimentation, Site Performance & SEO](https://crometrics.com/blog/experimentation-site-speed-seo/ "What You Need to Know About Experimentation, Site Performance & SEO") Posted at 11:49h in [Technical](https://crometrics.com/blog/category/technical/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/experimentation-site-speed-seo/#respond) A common concern is how an optimization program may affect site load times and SEO. The good news is that experimentation, when done right, has minimal impact on both.... [Read More](https://crometrics.com/blog/experimentation-site-speed-seo/) ## 09 Dec [The Optimization Process: Insights for Program Success](https://crometrics.com/blog/optimization-process/ "The Optimization Process: Insights for Program Success") Posted at 11:13h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/optimization-process/#respond) To take advantage of the benefits of conversion rate optimization within your organization, you must implement an experimentation program. To do so, you’ll need to develop and follow an optimization process.... [Read More](https://crometrics.com/blog/optimization-process/) - [](https://crometrics.com/blog/author/dave/?format=markdown) - [1](https://crometrics.com/blog/author/dave/?format=markdown) - 2 - [3](https://crometrics.com/blog/author/dave/page/3/?format=markdown) - [](https://crometrics.com/blog/author/dave/page/3/?format=markdown) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ProfilePage", "@id": "https://crometrics.com/blog/author/dave/", "url": "https://crometrics.com/blog/author/dave/page/2/", "name": "Dave Albert, Author at Cro Metrics - Page 2 of 3", "isPartOf": { "@id": "https://crometrics.com/#website" }, "primaryImageOfPage": { "@id": "https://crometrics.com/blog/author/dave/page/2/#primaryimage" }, "image": { "@id": "https://crometrics.com/blog/author/dave/page/2/#primaryimage" }, "thumbnailUrl": "https://crometrics.com/wp-content/uploads/2025/09/unnamed-4.png", "breadcrumb": { "@id": "https://crometrics.com/blog/author/dave/page/2/#breadcrumb" }, "inLanguage": "en-US", "potentialAction": [ { "@type": "ReadAction", "target": [ "https://crometrics.com/blog/author/dave/page/2/" ] } ] }, { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/blog/author/dave/page/2/#primaryimage", "url": "https://crometrics.com/wp-content/uploads/2025/09/unnamed-4.png", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/09/unnamed-4.png", "width": 951, "height": 395, "caption": "Unnamed 4" }, { "@type": "BreadcrumbList", "@id": "https://crometrics.com/blog/author/dave/page/2/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://crometrics.com/" }, { "@type": "ListItem", "position": 2, "name": "Archives for Dave Albert" } ] }, { "@type": "WebSite", "@id": "https://crometrics.com/#website", "url": "https://crometrics.com/", "name": "Cro Metrics", "description": "We help companies grow through data-driven experimentation.", "publisher": { "@id": "https://crometrics.com/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://crometrics.com/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "en-US" }, { "@type": "Organization", "@id": "https://crometrics.com/#organization", "name": "Cro Metrics", "url": "https://crometrics.com/", "logo": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/#/schema/logo/image/", "url": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "width": 1200, "height": 630, "caption": "Cro Metrics" }, "image": { "@id": "https://crometrics.com/#/schema/logo/image/" }, "sameAs": [ "https://www.facebook.com/CroMetrics/", "https://x.com/crometrics", "https://www.instagram.com/crometrics/", "https://www.linkedin.com/company/crometrics/" ] }, { "@type": "Person", "@id": "https://crometrics.com/#/schema/person/f140a42a1a9099105f32d7de0ac812e4", "name": "Dave Albert", "image": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/#/schema/person/image/8efb2245d2c77e00b57c6143d0d8c0a1", "url": "https://crometrics.com/wp-content/uploads/2025/09/Dave_Albert-96x96.jpg", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/09/Dave_Albert-96x96.jpg", "caption": "Dave Albert" }, "description": "Over two decades of experience launching, scaling & selling startups. 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