--- title: "Dave Albert, Author at Cro Metrics" url: "https://crometrics.com/blog/author/dave/" image: "https://crometrics.com/wp-content/uploads/2025/09/Dave_Albert.jpg" --- # Author: Dave Albert [Home](https://crometrics.com/) > Articles posted by Dave Albert ## 01 Jul [When Meta and Google Own the Middle, Growth Teams Win at the Edges](https://crometrics.com/blog/when-meta-and-google-own-the-middle-growth-teams-win-at-the-edges/ "When Meta and Google Own the Middle, Growth Teams Win at the Edges") Posted at 12:30h in [AI Strategy](https://crometrics.com/blog/category/ai-strategy/), [Customer Behavior](https://crometrics.com/blog/category/customer-behavior/), [Generative AI](https://crometrics.com/blog/category/generative-ai/), [Paid Media](https://crometrics.com/blog/category/paid-media/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/when-meta-and-google-own-the-middle-growth-teams-win-at-the-edges/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\] The Compounding Growth Stack: Part II Meta and Google now run most of the mechanics of paid ads: bidding, targeting, placement, and an increasing share of the creative. The middle of the job is moving inside a box... [Read More](https://crometrics.com/blog/when-meta-and-google-own-the-middle-growth-teams-win-at-the-edges/) [ ![Compounding Growth Stack](https://crometrics.com/wp-content/uploads/2026/06/compounding-growth-stack.png) ](https://crometrics.com/blog/the-compounding-growth-stack/ "The Compounding Growth Stack") ## 04 Jun [The Compounding Growth Stack](https://crometrics.com/blog/the-compounding-growth-stack/ "The Compounding Growth Stack") Posted at 04:34h in [AI Strategy](https://crometrics.com/blog/category/ai-strategy/), [Customer Behavior](https://crometrics.com/blog/category/customer-behavior/), [Customer Journey Analysis](https://crometrics.com/blog/category/customer-journey-analysis/), [Generative AI](https://crometrics.com/blog/category/generative-ai/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [1 Comment](https://crometrics.com/blog/the-compounding-growth-stack/#comments) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\] Why Your Marketing AI Spend Isn't Paying Off — And How To Fix It Most companies are spending more on AI than they did a year ago, and most can't point to what they got for it. The... [Read More](https://crometrics.com/blog/the-compounding-growth-stack/) ## 21 Apr [Go Ask Iris: Why Your Countdown Timer Might Be Costing You Sales](https://crometrics.com/blog/urgency-that-actually-works/ "Go Ask Iris: Why Your Countdown Timer Might Be Costing You Sales") Posted at 13:06h in Uncategorized by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/urgency-that-actually-works/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\] Go Ask Iris is a series from Cro Metrics that puts our AI strategy tool to work. Ask Iris has been trained on thousands of A/B tests, multivariate experiments, and personalization campaigns. Every day, our strategists use it... [Read More](https://crometrics.com/blog/urgency-that-actually-works/) ## 13 Apr [Go Ask Iris: What Actually Makes Social Proof Work](https://crometrics.com/blog/go-ask-iris-what-actually-makes-social-proof-work/ "Go Ask Iris: What Actually Makes Social Proof Work") Posted at 00:47h in [A/B Testing Ideas](https://crometrics.com/blog/category/a-b-testing-ideas/), [Case Study](https://crometrics.com/blog/category/case-study/), [ecommerce](https://crometrics.com/blog/category/ecommerce/), [Iris](https://crometrics.com/blog/category/iris/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/go-ask-iris-what-actually-makes-social-proof-work/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\] Go Ask Iris is a series from Cro Metrics that puts our AI strategy tool to work. Ask Iris has been trained on thousands of A/B tests, multivariate experiments, and personalization campaigns. Every day, our strategists use it... [Read More](https://crometrics.com/blog/go-ask-iris-what-actually-makes-social-proof-work/) ## 24 Feb [We rewrote our internal SaaS in a month. Here’s what that means for your business.](https://crometrics.com/blog/we-rewrote-our-internal-saas-in-a-month-heres-what-that-means-for-your-business/ "We rewrote our internal SaaS in a month. Here’s what that means for your business.") Posted at 16:24h in [AI Strategy](https://crometrics.com/blog/category/ai-strategy/), [Case Study](https://crometrics.com/blog/category/case-study/), [Generative AI](https://crometrics.com/blog/category/generative-ai/), [Strategy](https://crometrics.com/blog/category/strategy/), [Technical](https://crometrics.com/blog/category/technical/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/we-rewrote-our-internal-saas-in-a-month-heres-what-that-means-for-your-business/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]About 7 years ago, we were running Cro Metrics on Airtable and spreadsheets. With my product background, I spun up a proof-of-concept to replace our disjointed systems and showed it to our CEO. He also has a... [Read More](https://crometrics.com/blog/we-rewrote-our-internal-saas-in-a-month-heres-what-that-means-for-your-business/) ## 26 Nov [All Those Data & Insights You’ve Been Collecting? They’re Ready to Help.](https://crometrics.com/blog/ask-iris-ai-chat/ "All Those Data & Insights You’ve Been Collecting? They’re Ready to Help.") Posted at 08:15h in Uncategorized by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/ask-iris-ai-chat/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]At Cro Metrics, we believe the real power of experimentation lives in what you discover about your customers. Those insights are what drive growth. We just made accessing all of that knowledge a lot easier. Meet Ask Iris Ask Iris... [Read More](https://crometrics.com/blog/ask-iris-ai-chat/) [ ![Impact Lens Forecasting Feat](https://crometrics.com/wp-content/uploads/2025/09/impact-lens-forecasting-feat.png) ](https://crometrics.com/blog/seeing-around-corners-why-we-brought-forecasting-to-impactlens/ "Seeing Around Corners: Why We Brought Forecasting to ImpactLens") ## 04 Sep [Seeing Around Corners: Why We Brought Forecasting to ImpactLens](https://crometrics.com/blog/seeing-around-corners-why-we-brought-forecasting-to-impactlens/ "Seeing Around Corners: Why We Brought Forecasting to ImpactLens") Posted at 07:09h in [Analytics](https://crometrics.com/blog/category/analytics/), [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Customer Journey Analysis](https://crometrics.com/blog/category/customer-journey-analysis/), [Iris](https://crometrics.com/blog/category/iris/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/seeing-around-corners-why-we-brought-forecasting-to-impactlens/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]When we first launched ImpactLens predictive modeling back in February, the goal was simple: help teams cut through the noise and prioritize experiments with the best chance of driving impact. Most tests don’t move the needle, but... [Read More](https://crometrics.com/blog/seeing-around-corners-why-we-brought-forecasting-to-impactlens/) [ ![The New Seo Territory](https://crometrics.com/wp-content/uploads/2025/08/the-new-seo-territory-1.png) ](https://crometrics.com/blog/the-new-seo-territory-mapping-your-future-with-aeo-and-geo/ "The New SEO Territory: Mapping Your Future with AEO and GEO") ## 12 Aug [The New SEO Territory: Mapping Your Future with AEO and GEO](https://crometrics.com/blog/the-new-seo-territory-mapping-your-future-with-aeo-and-geo/ "The New SEO Territory: Mapping Your Future with AEO and GEO") Posted at 08:58h in [A/B Testing Ideas](https://crometrics.com/blog/category/a-b-testing-ideas/), [AEO](https://crometrics.com/blog/category/aeo/), [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Generative AI](https://crometrics.com/blog/category/generative-ai/), [GEO](https://crometrics.com/blog/category/geo/), [SEO](https://crometrics.com/blog/category/seo/), [Strategy](https://crometrics.com/blog/category/strategy/), [Technical](https://crometrics.com/blog/category/technical/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/the-new-seo-territory-mapping-your-future-with-aeo-and-geo/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Search Engine Optimization (SEO) is not going away but it is expanding into new territories. The map is bigger now, the routes are changing, and there are more ways than ever to reach your destination. What used to... [Read More](https://crometrics.com/blog/the-new-seo-territory-mapping-your-future-with-aeo-and-geo/) [ ![Preview Wo Text 1](https://crometrics.com/wp-content/uploads/2025/07/Preview-WO-Text-1.jpg) ](https://crometrics.com/blog/if-the-traditional-redesign-is-dead-what-comes-next/ "If the Traditional Redesign Is Dead, What Comes Next?") ## 30 Jul [If the Traditional Redesign Is Dead, What Comes Next?](https://crometrics.com/blog/if-the-traditional-redesign-is-dead-what-comes-next/ "If the Traditional Redesign Is Dead, What Comes Next?") Posted at 01:35h in [Website Redesign](https://crometrics.com/blog/category/website-redesign/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/if-the-traditional-redesign-is-dead-what-comes-next/#respond) Redesigning your website shouldn’t feel like crossing your fingers and hoping it works. But that’s the pattern we see far too often. At Cro Metrics, we’ve worked with enough mid-market and enterprise teams post-launch to know the typical playbook: months of effort poured into a... [Read More](https://crometrics.com/blog/if-the-traditional-redesign-is-dead-what-comes-next/) [ ![Davealbertinterview](https://crometrics.com/wp-content/uploads/2025/07/DaveAlbertInterview.png) ](https://crometrics.com/blog/why-cant-find-anything-might-be-the-saddest-3-words-in-ux/ "Why “Can’t Find Anything” Might Be the Saddest 3 Words in UX") ## 23 Jul [Why “Can’t Find Anything” Might Be the Saddest 3 Words in UX](https://crometrics.com/blog/why-cant-find-anything-might-be-the-saddest-3-words-in-ux/ "Why “Can’t Find Anything” Might Be the Saddest 3 Words in UX") Posted at 21:41h in [A/B Testing Ideas](https://crometrics.com/blog/category/a-b-testing-ideas/), [Iris](https://crometrics.com/blog/category/iris/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/why-cant-find-anything-might-be-the-saddest-3-words-in-ux/#respond) We’ve all been there. Clicking around a website, hoping something will make sense, only to mutter those dreaded words: “I can’t find anything.” According to Cro Metrics EVP of Product, Dave Albert, that’s the death knell of any digital experience. And unfortunately, it’s more common... [Read More](https://crometrics.com/blog/why-cant-find-anything-might-be-the-saddest-3-words-in-ux/) - [](https://crometrics.com/blog/author/dave/?format=markdown) - 1 - [2](https://crometrics.com/blog/author/dave/page/2/?format=markdown) - [3](https://crometrics.com/blog/author/dave/page/3/?format=markdown) - [](https://crometrics.com/blog/author/dave/page/2/?format=markdown) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ProfilePage", "@id": "https://crometrics.com/blog/author/dave/", "url": "https://crometrics.com/blog/author/dave/", "name": "Dave Albert, Author at Cro Metrics", "isPartOf": { "@id": "https://crometrics.com/#website" }, "breadcrumb": { "@id": "https://crometrics.com/blog/author/dave/#breadcrumb" }, "inLanguage": "en-US", "potentialAction": [ { "@type": "ReadAction", "target": [ "https://crometrics.com/blog/author/dave/" ] } ] }, { "@type": "BreadcrumbList", "@id": "https://crometrics.com/blog/author/dave/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://crometrics.com/" }, { "@type": "ListItem", "position": 2, "name": "Archives for Dave Albert" } ] }, { "@type": "WebSite", "@id": "https://crometrics.com/#website", "url": "https://crometrics.com/", "name": "Cro Metrics", "description": "We help companies grow through data-driven experimentation.", "publisher": { "@id": "https://crometrics.com/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://crometrics.com/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "en-US" }, { "@type": "Organization", "@id": "https://crometrics.com/#organization", "name": "Cro Metrics", "url": "https://crometrics.com/", "logo": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/#/schema/logo/image/", "url": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "width": 1200, "height": 630, "caption": "Cro Metrics" }, "image": { "@id": "https://crometrics.com/#/schema/logo/image/" }, "sameAs": [ "https://www.facebook.com/CroMetrics/", "https://x.com/crometrics", "https://www.instagram.com/crometrics/", "https://www.linkedin.com/company/crometrics/" ] }, { "@type": "Person", "@id": "https://crometrics.com/#/schema/person/f140a42a1a9099105f32d7de0ac812e4", "name": "Dave Albert", "image": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/#/schema/person/image/8efb2245d2c77e00b57c6143d0d8c0a1", "url": "https://crometrics.com/wp-content/uploads/2025/09/Dave_Albert-96x96.jpg", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/09/Dave_Albert-96x96.jpg", "caption": "Dave Albert" }, "description": "Over two decades of experience launching, scaling & selling startups. 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