--- title: "Chris Neumann, Author at Cro Metrics - Page 3 of 5" url: "https://crometrics.com/blog/author/crometrics/page/3/" image: "https://crometrics.com/wp-content/uploads/2025/09/Chris-Neumann-500x500.jpeg" --- # Author: Chris Neumann [Home](https://crometrics.com/) > Articles posted by Chris Neumann (Page 3) ## 14 Jul [Case Study: Mobile Email Capture](https://crometrics.com/blog/case-study-mobile-email-capture/ "Case Study: Mobile Email Capture") Posted at 22:50h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Marketing](https://crometrics.com/blog/category/marketing/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [0 Comments](https://crometrics.com/blog/case-study-mobile-email-capture/#respond) Not all A/B tests are about turning buttons red or green. Here's a quick rundown on one of the more interesting experiments we've run lately.... [Read More](https://crometrics.com/blog/case-study-mobile-email-capture/) ## 07 Jun [5 Optimizely Query Parameters You Can’t Live Without](https://crometrics.com/blog/5-optimizely-query-parameters-you-cant-live-without/ "5 Optimizely Query Parameters You Can’t Live Without") Posted at 18:07h in [Technical](https://crometrics.com/blog/category/technical/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [0 Comments](https://crometrics.com/blog/5-optimizely-query-parameters-you-cant-live-without/#respond) Here's a quick reference for five query parameters you can append to your site's URL in order to preview, QA and debug your Optimizely experiments. ... [Read More](https://crometrics.com/blog/5-optimizely-query-parameters-you-cant-live-without/) ## 02 Jun [A/B Testing an AngularJS Site? Avoid These 5 Mistakes](https://crometrics.com/blog/ab-testing-an-angularjs-site-avoid-these-5-mistakes/ "A/B Testing an AngularJS Site? Avoid These 5 Mistakes") Posted at 21:51h in [Technical](https://crometrics.com/blog/category/technical/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [0 Comments](https://crometrics.com/blog/ab-testing-an-angularjs-site-avoid-these-5-mistakes/#respond) AngularJS sites are a joy to build, maintain and visit. But testing them? "Joy" is probably not the word. The dynamic, single page nature of these sites means that most of your standard testing approaches have to be thrown out the window. Here are a... [Read More](https://crometrics.com/blog/ab-testing-an-angularjs-site-avoid-these-5-mistakes/) ## 06 Jul [Advanced A/B Testing: Engineering Required](https://crometrics.com/blog/advanced-ab-testing-engineering-required/ "Advanced A/B Testing: Engineering Required") Posted at 16:56h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Technical](https://crometrics.com/blog/category/technical/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [0 Comments](https://crometrics.com/blog/advanced-ab-testing-engineering-required/#respond) Q: Where is java not slang for coffee, and Ajax not a brand of kitchen cleanser? A: In engineering, of course.... [Read More](https://crometrics.com/blog/advanced-ab-testing-engineering-required/) ## 02 Mar [Actual results from a year of Conversion Rate Optimization](https://crometrics.com/blog/actual-results-from-a-year-of-conversion-rate-optimization/ "Actual results from a year of Conversion Rate Optimization") Posted at 17:23h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [0 Comments](https://crometrics.com/blog/actual-results-from-a-year-of-conversion-rate-optimization/#respond) Recently someone asked a question on Quora about whether there were any specific, granular examples of where a growth expert helped a startup increase revenue significantly after subtracting their costs. Having just prepared a summary for DODOcase about our work over the past year, I gave... [Read More](https://crometrics.com/blog/actual-results-from-a-year-of-conversion-rate-optimization/) [ ](https://crometrics.com/blog/you-dont-have-to-ab-test-to-benefit-from-conversion-optimization/ "You Don’t Have to A/B test to Benefit from Conversion Optimization") ## 13 Jan [You Don’t Have to A/B test to Benefit from Conversion Optimization](https://crometrics.com/blog/you-dont-have-to-ab-test-to-benefit-from-conversion-optimization/ "You Don’t Have to A/B test to Benefit from Conversion Optimization") Posted at 16:39h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [0 Comments](https://crometrics.com/blog/you-dont-have-to-ab-test-to-benefit-from-conversion-optimization/#respond) “It’s a numbers game.” You hear it in sports, you hear it in sales, and these days, you hear it a lot in social media. While these examples may indeed be run by the numbers, when it comes to optimizing your business, "it's a numbers game"... [Read More](https://crometrics.com/blog/you-dont-have-to-ab-test-to-benefit-from-conversion-optimization/) ## 16 Dec [Why CRO and Paid Acquisition Are a Profitable Match](https://crometrics.com/blog/why-cro-and-paid-acquisition-are-a-profitable-match/ "Why CRO and Paid Acquisition Are a Profitable Match") Posted at 23:17h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [0 Comments](https://crometrics.com/blog/why-cro-and-paid-acquisition-are-a-profitable-match/#respond) "Show me the money!" In one form or another, this film declaration has become the *de facto* response to any new or unusual marketing gambit. CROmetrics does exactly that: shows you the money. Let me explain.... [Read More](https://crometrics.com/blog/why-cro-and-paid-acquisition-are-a-profitable-match/) ## 12 Oct [Learn How We Increased Leads 172% Using Boring Copy](https://crometrics.com/blog/learn-how-we-increased-leads-by-172-by-using-boring-copy/ "Learn How We Increased Leads 172% Using Boring Copy") Posted at 16:47h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [0 Comments](https://crometrics.com/blog/learn-how-we-increased-leads-by-172-by-using-boring-copy/#respond) In the movie *Wall Street*, Gordon Gekko proclaims, “Greed is good”! While we don’t advocate avarice, we *do* help our clients become more profitable. So when you ask site visitors to take an action, such as signing up, purchasing, or moving one step further down... [Read More](https://crometrics.com/blog/learn-how-we-increased-leads-by-172-by-using-boring-copy/) ## 04 Aug [11 Step Checklist for Creating Seamless Optimization for Your Business](https://crometrics.com/blog/11-step-checklist-for-creating-seamless-optimization-for-your-business/ "11 Step Checklist for Creating Seamless Optimization for Your Business") Posted at 03:38h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [0 Comments](https://crometrics.com/blog/11-step-checklist-for-creating-seamless-optimization-for-your-business/#respond) Whether your business is couture apparel or digital marketing, nobody wants their "seams" showing. And nobody knows this better than Stella&Dot, which helps women entrepreneurs become independent stylists by selling fashion accessories. Just as beautifully styled clothing depends on the skill of the couturier,... [Read More](https://crometrics.com/blog/11-step-checklist-for-creating-seamless-optimization-for-your-business/) ## 07 May [Essential tools we use to drive growth at Cro Metrics](https://crometrics.com/blog/essential-tools-we-use-to-drive-growth-at-crometrics/ "Essential tools we use to drive growth at Cro Metrics") Posted at 15:28h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [1 Comment](https://crometrics.com/blog/essential-tools-we-use-to-drive-growth-at-crometrics/#comments) If growth hacking were a person, it might be Commander Data from *Star Trek: The Next Generation*. Okay, he was an android, (and a quantum leap more powerful than smart phones!) though he evolved considerably during the show's 7-year run, gaining emotion and even a... 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