--- title: "2020 - Cro Metrics" image: "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png" --- # December 2020 [Home](https://crometrics.com/) > 2020 ## 09 Dec [The Optimization Process: Insights for Program Success](https://crometrics.com/blog/optimization-process/ "The Optimization Process: Insights for Program Success") Posted at 11:13h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/optimization-process/#respond) To take advantage of the benefits of conversion rate optimization within your organization, you must implement an experimentation program. To do so, you’ll need to develop and follow an optimization process.... [Read More](https://crometrics.com/blog/optimization-process/) ## 18 Nov [8 Barriers to Business Optimization & How to Break Them Down](https://crometrics.com/blog/business-optimization-barriers/ "8 Barriers to Business Optimization & How to Break Them Down") Posted at 07:23h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/business-optimization-barriers/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\] You’ve likely heard of many businesses such as Amazon and Facebook that have reached success from their internal digital experimentation programs. And although you know an experimentation program could be powerful for your business, it seems out... [Read More](https://crometrics.com/blog/business-optimization-barriers/) ## 28 Oct [The Principles of a Successful Optimization Strategy](https://crometrics.com/blog/optimization-strategy/ "The Principles of a Successful Optimization Strategy") Posted at 07:06h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [1 Comment](https://crometrics.com/blog/optimization-strategy/#comments) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]If you’ve run any kind of successful website test, whether it be a headline change or a redesign of page structure, you’ve seen the possibilities testing can offer for business growth. Testing doesn’t only produce incremental wins,... [Read More](https://crometrics.com/blog/optimization-strategy/) ## 07 Oct [How to Properly Determine A/B Testing Sample Size](https://crometrics.com/blog/ab-testing-sample-size/ "How to Properly Determine A/B Testing Sample Size") Posted at 06:26h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [1 Comment](https://crometrics.com/blog/ab-testing-sample-size/#comments) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]The goal of performing an A/B test is to get the statistically significant results required to make a sound, data-driven decision. Whether you’re testing a landing page, ad creative or something else, an accurate and useful test... [Read More](https://crometrics.com/blog/ab-testing-sample-size/) ## 23 Sep [Creative Testing: Using Experimentation to Boost Conversion](https://crometrics.com/blog/creative-testing/ "Creative Testing: Using Experimentation to Boost Conversion") Posted at 05:53h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/creative-testing/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_single\_image qode\_css\_animation="" media="50179" media\_width\_percent="100"\]\[vc\_column\_text css=""\]Creativity: the ability or power to create. In advertising, “creative” is the term used to describe elements of a marketing strategy that tell your brand’s story such as ad copy and images. Creative is unique,... [Read More](https://crometrics.com/blog/creative-testing/) ## 02 Sep [This Is Why A/B Testing Landing Pages Is Critical for Revenue](https://crometrics.com/blog/ab-testing-landing-pages/ "This Is Why A/B Testing Landing Pages Is Critical for Revenue") Posted at 11:39h in [A/B Testing Ideas](https://crometrics.com/blog/category/a-b-testing-ideas/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [0 Comments](https://crometrics.com/blog/ab-testing-landing-pages/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_single\_image qode\_css\_animation="" media="50099" media\_width\_percent="100"\]\[vc\_column\_text css=""\]“Why is our new digital advertising campaign not impacting sales?” This is a question we’ve heard many times before, and it often has a simple answer: Your potential customers might be running into an unoptimized... [Read More](https://crometrics.com/blog/ab-testing-landing-pages/) ## 20 Aug [How A/B Testing SaaS Products Increases Customer Lifetime Value (LTV)](https://crometrics.com/blog/ab-testing-saas/ "How A/B Testing SaaS Products Increases Customer Lifetime Value (LTV)") Posted at 06:42h in [A/B Testing Ideas](https://crometrics.com/blog/category/a-b-testing-ideas/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [0 Comments](https://crometrics.com/blog/ab-testing-saas/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_single\_image image="54767" img\_size="full" css="" qode\_css\_animation="" media="50083" media\_width\_percent="100"\]\[vc\_column\_text css=""\] How A/B Testing SaaS Products Increases Customer Lifetime Value (LTV) It’s no secret that the key to the health of your SaaS company is customer retention. Yet, retaining customers and increasing their... [Read More](https://crometrics.com/blog/ab-testing-saas/) [ ![Crometrics Bulldozer](https://crometrics.com/wp-content/uploads/2020/07/CroMetrics-bulldozer.jpg) ](https://crometrics.com/blog/website-redesign-vs-cro/ "Website Redesign Vs. CRO: Which Is Best for Revenue Growth?") ## 27 Jul [Website Redesign Vs. CRO: Which Is Best for Revenue Growth?](https://crometrics.com/blog/website-redesign-vs-cro/ "Website Redesign Vs. CRO: Which Is Best for Revenue Growth?") Posted at 08:17h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Marketing](https://crometrics.com/blog/category/marketing/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [1 Comment](https://crometrics.com/blog/website-redesign-vs-cro/#comments) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern" row\_height\_percent="0" overlay\_alpha="50" gutter\_size="3" shift\_y="0" el\_class="vc-post-top-space"\]\[vc\_column\]\[vc\_single\_image image="54768" img\_size="full" css="" qode\_css\_animation="" media="50063" media\_width\_percent="100"\]\[vc\_column\_text css=""\]Is your organization considering a website redesign that has got you nervous? It's understandable. We're nervous for you as well. Did you know that Hubspot found that... [Read More](https://crometrics.com/blog/website-redesign-vs-cro/) ## 29 Apr [How Clorox Experiments Across Brands to Turn Visitors into Customers](https://crometrics.com/blog/how-clorox-experiments-across-brands-to-turn-visitors-into-customers/ "How Clorox Experiments Across Brands to Turn Visitors into Customers") Posted at 09:46h in [Case Study](https://crometrics.com/blog/category/case-study/), [ecommerce](https://crometrics.com/blog/category/ecommerce/), [Strategy](https://crometrics.com/blog/category/strategy/) by [Dave Albert](https://crometrics.com/blog/author/dave/) [0 Comments](https://crometrics.com/blog/how-clorox-experiments-across-brands-to-turn-visitors-into-customers/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Steven Schuler, Director of Optimizely Product Marketing recently sat down with Miles Liedtke, Brand Engagement at Clorox to discuss Clorox's experimentation program. Learn how Clorox, in partnership with Cro Metrics and Optimizely, increases customer conversions, sales, and... [Read More](https://crometrics.com/blog/how-clorox-experiments-across-brands-to-turn-visitors-into-customers/) ## 09 Mar [Working From Home? Cro Metrics Shares Best Practices For Remote Work](https://crometrics.com/blog/working-from-home-this-week-cro-metrics-shares-best-practices-for-remote-work/ "Working From Home? Cro Metrics Shares Best Practices For Remote Work") Posted at 11:04h in [Culture](https://crometrics.com/blog/category/culture/) by [Chris Neumann](https://crometrics.com/blog/author/crometrics/) [0 Comments](https://crometrics.com/blog/working-from-home-this-week-cro-metrics-shares-best-practices-for-remote-work/#respond) \[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Cro Metrics has operated as a fully-distributed team with employees throughout the U.S. since the company began. Over the years we’ve experimented with and optimized many aspects of remote work. With COVID-19 virus causing a rapid increase... [Read More](https://crometrics.com/blog/working-from-home-this-week-cro-metrics-shares-best-practices-for-remote-work/) - [](https://crometrics.com/blog/2020/?format=markdown) - 1 - [2](https://crometrics.com/blog/2020/page/2/?format=markdown) - [](https://crometrics.com/blog/2020/page/2/?format=markdown) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "CollectionPage", "@id": "https://crometrics.com/blog/2020/", "url": "https://crometrics.com/blog/2020/", "name": "2020 - Cro Metrics", "isPartOf": { "@id": "https://crometrics.com/#website" }, "breadcrumb": { "@id": "https://crometrics.com/blog/2020/#breadcrumb" }, "inLanguage": "en-US" }, { "@type": "BreadcrumbList", "@id": "https://crometrics.com/blog/2020/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://crometrics.com/" }, { "@type": "ListItem", "position": 2, "name": "Archives for 2020" } ] }, { "@type": "WebSite", "@id": "https://crometrics.com/#website", "url": "https://crometrics.com/", "name": "Cro Metrics", "description": "We help companies grow through data-driven experimentation.", "publisher": { "@id": "https://crometrics.com/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://crometrics.com/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "en-US" }, { "@type": "Organization", "@id": "https://crometrics.com/#organization", "name": "Cro Metrics", "url": "https://crometrics.com/", "logo": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://crometrics.com/#/schema/logo/image/", "url": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "contentUrl": "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png", "width": 1200, "height": 630, "caption": "Cro Metrics" }, "image": { "@id": "https://crometrics.com/#/schema/logo/image/" }, "sameAs": [ "https://www.facebook.com/CroMetrics/", "https://x.com/crometrics", "https://www.instagram.com/crometrics/", "https://www.linkedin.com/company/crometrics/" ] } ] } ```