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title: "2012 - Cro Metrics"
image: "https://crometrics.com/wp-content/uploads/2025/11/crometrics-og.png"
---

# September 2012

[Home](https://crometrics.com/) > 2012

   ## 27 Sep [What are important considerations for a home page video?](https://crometrics.com/blog/what-are-important-considerations-for-a-home-page-video/ "What are important considerations for a home page video?")

 Posted at 11:16h in [Conversion Optimization](https://crometrics.com/blog/category/conversion-optimization/), [Technical](https://crometrics.com/blog/category/technical/)  by [Chris Neumann](https://crometrics.com/blog/author/crometrics/)  [0 Comments](https://crometrics.com/blog/what-are-important-considerations-for-a-home-page-video/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Originally answered on Quora: I help companies with conversion rate optimization. One of my clients recently wanted to make most of their home page into a video that users had to watch prior to continuing. As a result,...

 [Read More](https://crometrics.com/blog/what-are-important-considerations-for-a-home-page-video/)

  ## 07 May [How to use the Must Have Score to Increase Conversion Rate](https://crometrics.com/blog/how-to-use-the-must-have-score-to-increase-conversion-rate/ "How to use the Must Have Score to Increase Conversion Rate")

 Posted at 11:30h in [Marketing](https://crometrics.com/blog/category/marketing/)  by [Chris Neumann](https://crometrics.com/blog/author/crometrics/)  [0 Comments](https://crometrics.com/blog/how-to-use-the-must-have-score-to-increase-conversion-rate/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Sean Ellis's CatchFree recently released a product called MustHaveScore.com. It's a "concierge MVP" at this point, but I've been using it with all of my consulting clients and have had amazing success. The reason it's successful is...

 [Read More](https://crometrics.com/blog/how-to-use-the-must-have-score-to-increase-conversion-rate/)

  ## 17 Apr [Self-Service SaaS is the future](https://crometrics.com/blog/self-service-saas-is-the-future/ "Self-Service SaaS is the future")

 Posted at 01:44h in [Strategy](https://crometrics.com/blog/category/strategy/)  by [Chris Neumann](https://crometrics.com/blog/author/crometrics/)  [0 Comments](https://crometrics.com/blog/self-service-saas-is-the-future/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]There seems to be increasing momentum for companies to be formed around Software as a Service delivered in a self-service manner. I think this is the future for the following reasons: More profits. With little or no sales...

 [Read More](https://crometrics.com/blog/self-service-saas-is-the-future/)

  ## 06 Apr [Looking for a CTO? Show me your list of assumptions.](https://crometrics.com/blog/looking-for-a-cto-show-me-your-list-of-assumptions/ "Looking for a CTO?  Show me your list of assumptions.")

 Posted at 09:27h in [Strategy](https://crometrics.com/blog/category/strategy/)  by [Chris Neumann](https://crometrics.com/blog/author/crometrics/)  [0 Comments](https://crometrics.com/blog/looking-for-a-cto-show-me-your-list-of-assumptions/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]I get a lot of people that come to me looking for a CTO, or a developer, or someone to implement their idea. I start asking about the subject area of the idea so that I can...

 [Read More](https://crometrics.com/blog/looking-for-a-cto-show-me-your-list-of-assumptions/)

  ## 04 Apr [How to Become a Data-Driven Organization](https://crometrics.com/blog/how-to-become-a-data-driven-organization/ "How to Become a Data-Driven Organization")

 Posted at 03:38h in [Strategy](https://crometrics.com/blog/category/strategy/)  by [Chris Neumann](https://crometrics.com/blog/author/crometrics/)  [0 Comments](https://crometrics.com/blog/how-to-become-a-data-driven-organization/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]There are many misconceptions about what "Growth Hacking" is about - there are job postings using the title Growth Hacker where they just want an SEO specialist or someone to manage a CPC campaign. In reality, it's...

 [Read More](https://crometrics.com/blog/how-to-become-a-data-driven-organization/)

  ## 23 Mar [Tricking Your Customers Dilutes Your Brand](https://crometrics.com/blog/tricking-your-customers-dilutes-your-brand/ "Tricking Your Customers Dilutes Your Brand")

 Posted at 10:54h in [Marketing](https://crometrics.com/blog/category/marketing/), [Strategy](https://crometrics.com/blog/category/strategy/)  by [Chris Neumann](https://crometrics.com/blog/author/crometrics/)  [0 Comments](https://crometrics.com/blog/tricking-your-customers-dilutes-your-brand/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]It recently came to my attention that Gilt is starting to offer full price items alongside their sale items. This strikes me as the beginning of the end for Gilt, who built their brand on offering high...

 [Read More](https://crometrics.com/blog/tricking-your-customers-dilutes-your-brand/)

  ## 21 Mar [Create a Daily Email to Manage Your Business](https://crometrics.com/blog/create-a-daily-email-to-manage-your-business/ "Create a Daily Email to Manage Your Business")

 Posted at 04:12h in [Marketing](https://crometrics.com/blog/category/marketing/), [Strategy](https://crometrics.com/blog/category/strategy/)  by [Chris Neumann](https://crometrics.com/blog/author/crometrics/)  [0 Comments](https://crometrics.com/blog/create-a-daily-email-to-manage-your-business/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]One quote I really like is "What gets measured, gets managed". One of the things I've found which correlates with success is a simple daily management email going out to key stakeholders. It sounds like such a simple...

 [Read More](https://crometrics.com/blog/create-a-daily-email-to-manage-your-business/)

  ## 15 Mar [The First Step in Starting Your Business: List Your Assumptions](https://crometrics.com/blog/the-first-step-in-starting-your-business-list-your-assumptions/ "The First Step in Starting Your Business: List Your Assumptions")

 Posted at 06:51h in [Strategy](https://crometrics.com/blog/category/strategy/)  by [Chris Neumann](https://crometrics.com/blog/author/crometrics/)  [0 Comments](https://crometrics.com/blog/the-first-step-in-starting-your-business-list-your-assumptions/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]Since I’ve worked around startups a lot, people frequently come to me asking for advice about pursuing a startup idea they have. Usually the advice request is centered around how to get started with building or implementing...

 [Read More](https://crometrics.com/blog/the-first-step-in-starting-your-business-list-your-assumptions/)

  ## 15 Mar [Businesses go on spring break too](https://crometrics.com/blog/businesses-go-on-spring-break-too/ "Businesses go on spring break too")

 Posted at 00:48h in [Strategy](https://crometrics.com/blog/category/strategy/)  by [Chris Neumann](https://crometrics.com/blog/author/crometrics/)  [0 Comments](https://crometrics.com/blog/businesses-go-on-spring-break-too/#respond)

\[vc\_row css\_animation="" row\_type="row" use\_row\_as\_full\_screen\_section="no" type="full\_width" angled\_section="no" text\_align="left" background\_image\_as\_pattern="without\_pattern"\]\[vc\_column\]\[vc\_column\_text css=""\]I've noticed across several of the companies that I work with that there has been a corresponding slowdown in general activity, both in the number of small businesses signing up for new accounts and in the activity...

 [Read More](https://crometrics.com/blog/businesses-go-on-spring-break-too/)

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