Make Monitoring Your Business Automatic
Unless you're analytical by nature, dealing with business metrics may seem mind-numbingly mundane or induce hair-pulling frustration. How much more exciting to focus on branding, business development, new products in the pipeline... Yet the numbers tell (...) Read More
- 5 MINUTE READ
- 02.17.2014
Growth Hacker Job Description
Looking to hire a Growth Hacker? We created a job description we’ve used to help others hire this position. You’re welcome to use it as-is or alter it to your company’s needs to hire your very own Growth Hacker or build a team. Read More
- 5 MINUTE READ
- 10.17.2013
What are important considerations for a home page video?
Originally answered on Quora: I help companies with conversion rate optimization. One of my clients recently wanted to make most of their home page into a video that users had to watch prior to continuing. As a result, I did a lot of user testing (...) Read More
- 5 MINUTE READ
- 09.27.2012
How to use the Must Have Score to Increase Conversion Rate
Sean Ellis's CatchFree recently released a product called MustHaveScore.com. It's a "concierge MVP" at this point, but I've been using it with all of my consulting clients and have had amazing success. The reason it's successful is that it's a shortcut (...) Read More
- 5 MINUTE READ
- 05.7.2012
Self-Service SaaS is the future
There seems to be increasing momentum for companies to be formed around Software as a Service delivered in a self-service manner. I think this is the future for the following reasons: More profits. With little or no sales staff, it's more profitable (...) Read More
- 5 MINUTE READ
- 04.17.2012
Looking for a CTO? Show me your list of assumptions.
I get a lot of people that come to me looking for a CTO, or a developer, or someone to implement their idea. I start asking about the subject area of the idea so that I can potentially point them in the right direction. Is it an app? Website? SaaS? (...) Read More
- 5 MINUTE READ
- 04.6.2012
How to Become a Data-Driven Organization
There are many misconceptions about what "Growth Hacking" is about - there are job postings using the title Growth Hacker where they just want an SEO specialist or someone to manage a CPC campaign. In reality, it's about deeply understanding your customers (...) Read More
- 5 MINUTE READ
- 04.4.2012
Tricking Your Customers Dilutes Your Brand
It recently came to my attention that Gilt is starting to offer full price items alongside their sale items. This strikes me as the beginning of the end for Gilt, who built their brand on offering high quality items at amazing prices. That is their (...) Read More
- 5 MINUTE READ
- 03.23.2012
Create a Daily Email to Manage Your Business
One quote I really like is "What gets measured, gets managed". One of the things I've found which correlates with success is a simple daily management email going out to key stakeholders. It sounds like such a simple task, but it's much harder than (...) Read More
- 5 MINUTE READ
- 03.21.2012
The First Step in Starting Your Business: List Your Assumptions
Since I’ve worked around startups a lot, people frequently come to me asking for advice about pursuing a startup idea they have. Usually the advice request is centered around how to get started with building or implementing it: "I have idea X, but (...) Read More
- 5 MINUTE READ
- 03.15.2012
Businesses go on spring break too
I've noticed across several of the companies that I work with that there has been a corresponding slowdown in general activity, both in the number of small businesses signing up for new accounts and in the activity that these businesses are seeing in (...) Read More
- 5 MINUTE READ
- 03.15.2012